According to a 2024 survey on the digital usage among Chinese internet users, around 79 percent of respondents reported to use social media to find information about brands and products. Tencent's WeChat and ByteDance's Douyin were the most beloved social media platforms in the survey.
Share of internet users using social media for brand and product research in China as of 3rd quarter 2024, by platform type
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We Are Social, & Meltwater, & DataReportal. (February 24, 2025). Share of internet users using social media for brand and product research in China as of 3rd quarter 2024, by platform type [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/1290704/china-social-media-usage-for-brand-research-by-platform-type/
We Are Social, und Meltwater, und DataReportal. "Share of internet users using social media for brand and product research in China as of 3rd quarter 2024, by platform type." Chart. February 24, 2025. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/1290704/china-social-media-usage-for-brand-research-by-platform-type/
We Are Social, Meltwater, DataReportal. (2025). Share of internet users using social media for brand and product research in China as of 3rd quarter 2024, by platform type. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/1290704/china-social-media-usage-for-brand-research-by-platform-type/
We Are Social, and Meltwater, and DataReportal. "Share of Internet Users Using Social Media for Brand and Product Research in China as of 3rd Quarter 2024, by Platform Type." Statista, Statista Inc., 24 Feb 2025, https://www.statista.com/statistics/1290704/china-social-media-usage-for-brand-research-by-platform-type/
We Are Social & Meltwater & DataReportal, Share of internet users using social media for brand and product research in China as of 3rd quarter 2024, by platform type Statista, https://www.statista.com/statistics/1290704/china-social-media-usage-for-brand-research-by-platform-type/ (last visited April 18, 2025)
Share of internet users using social media for brand and product research in China as of 3rd quarter 2024, by platform type [Graph], We Are Social, & Meltwater, & DataReportal, February 24, 2025. [Online]. Available: https://www.statista.com/statistics/1290704/china-social-media-usage-for-brand-research-by-platform-type/
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