During a December 2020 survey carried out among consumers from six European countries, 75 percent of respondents stated that they would prefer today's internet with mostly free content and targeted ads, rather than an internet with no targeted ads with most content paid for; 25 percent of interviewees was of the opposite opinion.
Preference towards free, ad-supported versus paid-for, ad-free online content among consumers in Europe as of December 2020
Characteristic
Share of respondents
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Original question: "Which version of the internet would you prefer?"
The survey was conducted in the following six European countries:
France: n=410,
Germany: n=410,
Poland: n=407,
Spain: n=403,
Sweden: n=410,
United Kingdom: n=402.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Le Blog du Modérateur. (April 30, 2021). Preference towards free, ad-supported versus paid-for, ad-free online content among consumers in Europe as of December 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1290529/preference-ad-supported-paid-content-europe/
Le Blog du Modérateur. "Preference towards free, ad-supported versus paid-for, ad-free online content among consumers in Europe as of December 2020." Chart. April 30, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1290529/preference-ad-supported-paid-content-europe/
Le Blog du Modérateur. (2021). Preference towards free, ad-supported versus paid-for, ad-free online content among consumers in Europe as of December 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1290529/preference-ad-supported-paid-content-europe/
Le Blog du Modérateur. "Preference towards Free, Ad-supported versus Paid-for, Ad-free Online Content among Consumers in Europe as of December 2020." Statista, Statista Inc., 30 Apr 2021, https://www.statista.com/statistics/1290529/preference-ad-supported-paid-content-europe/
Le Blog du Modérateur, Preference towards free, ad-supported versus paid-for, ad-free online content among consumers in Europe as of December 2020 Statista, https://www.statista.com/statistics/1290529/preference-ad-supported-paid-content-europe/ (last visited July 22, 2024)
Preference towards free, ad-supported versus paid-for, ad-free online content among consumers in Europe as of December 2020 [Graph], Le Blog du Modérateur, April 30, 2021. [Online]. Available: https://www.statista.com/statistics/1290529/preference-ad-supported-paid-content-europe/