According to a survey in 2022 conducted among South Korean women on what live commerce service they had used before to purchase cosmetics, around 76.2 percent of respondents stated they had bought cosmetics via Naver Shopping live before. Following was Kakao Shopping live with around 19.6 percent of respondents having used that service for their cosmetic purchases before.
Popular live commerce services used for purchasing cosmetics among women in South Korea in 2022
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Opensurvey. (January 24, 2022). Popular live commerce services used for purchasing cosmetics among women in South Korea in 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1289829/south-korea-usage-of-cosmetics-live-commerce-services-among-women/
Opensurvey. "Popular live commerce services used for purchasing cosmetics among women in South Korea in 2022." Chart. January 24, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1289829/south-korea-usage-of-cosmetics-live-commerce-services-among-women/
Opensurvey. (2022). Popular live commerce services used for purchasing cosmetics among women in South Korea in 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1289829/south-korea-usage-of-cosmetics-live-commerce-services-among-women/
Opensurvey. "Popular Live Commerce Services Used for Purchasing Cosmetics among Women in South Korea in 2022." Statista, Statista Inc., 24 Jan 2022, https://www.statista.com/statistics/1289829/south-korea-usage-of-cosmetics-live-commerce-services-among-women/
Opensurvey, Popular live commerce services used for purchasing cosmetics among women in South Korea in 2022 Statista, https://www.statista.com/statistics/1289829/south-korea-usage-of-cosmetics-live-commerce-services-among-women/ (last visited January 08, 2025)
Popular live commerce services used for purchasing cosmetics among women in South Korea in 2022 [Graph], Opensurvey, January 24, 2022. [Online]. Available: https://www.statista.com/statistics/1289829/south-korea-usage-of-cosmetics-live-commerce-services-among-women/