In 2020, the market size of mobile "otome" games (games targeting female consumers) in China surpassed 60 billion yuan, indicating a 22 percent year-over-year growth rate. Otome games are often designed as role-playing games or simulation games with various elements catering the emotional needs and romantic fantasies of female players. Male and female gamers usually differ in game spending behavior. While male gamers tend to spend money on upgrades to increase their chances in wining the game, their female counterparts are more inclined to pay for a better user experience.
Market size of mobile games targeting women in China from 2013 to 2020 with forecasts until 2023
(in billion yuan)
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chyxx.com. (November 15, 2021). Market size of mobile games targeting women in China from 2013 to 2020 with forecasts until 2023 (in billion yuan) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1289747/china-market-size-of-female-mobile-games/
chyxx.com. "Market size of mobile games targeting women in China from 2013 to 2020 with forecasts until 2023 (in billion yuan)." Chart. November 15, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1289747/china-market-size-of-female-mobile-games/
chyxx.com. (2021). Market size of mobile games targeting women in China from 2013 to 2020 with forecasts until 2023 (in billion yuan). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1289747/china-market-size-of-female-mobile-games/
chyxx.com. "Market Size of Mobile Games Targeting Women in China from 2013 to 2020 with Forecasts until 2023 (in Billion Yuan)." Statista, Statista Inc., 15 Nov 2021, https://www.statista.com/statistics/1289747/china-market-size-of-female-mobile-games/
chyxx.com, Market size of mobile games targeting women in China from 2013 to 2020 with forecasts until 2023 (in billion yuan) Statista, https://www.statista.com/statistics/1289747/china-market-size-of-female-mobile-games/ (last visited December 23, 2024)
Market size of mobile games targeting women in China from 2013 to 2020 with forecasts until 2023 (in billion yuan) [Graph], chyxx.com, November 15, 2021. [Online]. Available: https://www.statista.com/statistics/1289747/china-market-size-of-female-mobile-games/
