Payment behavior of online audio users in China 2021

Published by
Lai Lin Thomala,
Apr 21, 2023
According to a survey on online audio market in China conducted in October 2021, around 54 percent of respondents stated that they preferred a platform-wide subscription when paying for online audio services. A majority of respondents considered content quality as the most factor when making purchasing decisions.

Paying behavior of online audio users in China as of October 2021

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Release date

November 2021

Region

China

Survey time period

as of October 2021

Number of respondents

2,724 respondents

Method of interview

Online survey

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Statistics on " Online audio in China "

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Overview

5

Market segments

5

Leading platforms

6

Online audio usage

6

User demographics

4

Paying users

6

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Topics

Online audio in ChinaSmart speaker market in ChinaSocial media in ChinaDigital publishing in ChinaMedia industry in China
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