Online audio UGC listening frequency in China 2021

Published by
Lai Lin Thomala,
Apr 21, 2023
According to a survey on online audio market in China conducted in October 2021, around 59.3 of respondents stated that they listened to user generated online audio content once or twice a day, compared to 64.4 percent for professionally generated content (PGC). The most listened content type among surveyed Chinese online audio users was audio books.

Daily frequency to access online audio user-generated content (UGC) in China as of October 2021

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Release date

November 2021

Region

China

Survey time period

as of October 2021

Number of respondents

2,724 respondents

Method of interview

Online survey

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Topics

Online audio in ChinaSmart speaker market in ChinaSocial media in ChinaDigital publishing in ChinaMedia industry in China
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