Leading reasons to listen to online audio in China 2021

Published by
Lai Lin Thomala,
Apr 21, 2023
According to a survey on online audio market in China conducted in October 2021, more than two thirds of respondents stated that they listened to online audio to relax and relieve loneliness. User-generated content about everyday life, public science, and relationships is particularly popular among Chinese online audio users.

Main purposes to access online audio content in China as of October 2021

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Release date

November 2021

Region

China

Survey time period

as of October 2021

Number of respondents

2,724 respondents

Method of interview

Online survey

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