A survey conducted in October 2021 among Chinese online audio users pointed out that roughly 85 percent of respondents lived in tier-3 cities and above. A majority of Chinese internet users consume audio content to relax and pass time.
Share of online audio users in China as of October 2021, by city tier
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iiMedia Research. (November 22, 2021). Share of online audio users in China as of October 2021, by city tier [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1289330/china-geographical-distribution-of-online-audio-users/
iiMedia Research. "Share of online audio users in China as of October 2021, by city tier." Chart. November 22, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1289330/china-geographical-distribution-of-online-audio-users/
iiMedia Research. (2021). Share of online audio users in China as of October 2021, by city tier. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1289330/china-geographical-distribution-of-online-audio-users/
iiMedia Research. "Share of Online Audio Users in China as of October 2021, by City Tier." Statista, Statista Inc., 22 Nov 2021, https://www.statista.com/statistics/1289330/china-geographical-distribution-of-online-audio-users/
iiMedia Research, Share of online audio users in China as of October 2021, by city tier Statista, https://www.statista.com/statistics/1289330/china-geographical-distribution-of-online-audio-users/ (last visited December 23, 2024)
Share of online audio users in China as of October 2021, by city tier [Graph], iiMedia Research, November 22, 2021. [Online]. Available: https://www.statista.com/statistics/1289330/china-geographical-distribution-of-online-audio-users/