Usage period of online audio in China 2021

Published by
Lai Lin Thomala,
Apr 21, 2023
A survey conducted in October 2021 among Chinese online audio users showed that nearly 44 percent of respondents listened to online audio content in the evening between 6 and 8 p.m. The same survey found out that almost a half of Chinese users spent two to five hours daily on online audio.

Daily usage time period of online audio users in China as of October 2021

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Release date

November 2021

Region

China

Survey time period

as of October 2021

Number of respondents

2,724 respondents

Method of interview

Online survey

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Overview

5

Market segments

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Leading platforms

6

Online audio usage

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User demographics

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Paying users

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Topics

Online audio in ChinaSmart speaker market in ChinaSocial media in ChinaDigital publishing in ChinaMedia industry in China
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