In 2023, China's contextual advertising market was estimated to reach 28.6 billion U.S. dollars. Contextual advertising is a type of targeted advertising that displays ads on web pages based on its relevance to the page's content, rather than consumer's online behavior. The introduction of various privacy-focused regulations around the world has pushed ad publishers switching from behavior targeting to contextual targeting.
Estimated market size of contextual advertising in China from 2022 to 2030
(in billion U.S. dollars)
The Statista estimate is based on values in 2030 and the compound annual growth rate from 2022 to 2030 of 16.5%, which were provided by the source. An exponential development of the market was assumed.
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Statista. (January 31, 2023). Estimated market size of contextual advertising in China from 2022 to 2030 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1289095/china-contextual-advertising-spending-market-size/
Statista. "Estimated market size of contextual advertising in China from 2022 to 2030 (in billion U.S. dollars)." Chart. January 31, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1289095/china-contextual-advertising-spending-market-size/
Statista. (2023). Estimated market size of contextual advertising in China from 2022 to 2030 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1289095/china-contextual-advertising-spending-market-size/
Statista. "Estimated Market Size of Contextual Advertising in China from 2022 to 2030 (in Billion U.S. Dollars)." Statista, Statista Inc., 31 Jan 2023, https://www.statista.com/statistics/1289095/china-contextual-advertising-spending-market-size/
Statista, Estimated market size of contextual advertising in China from 2022 to 2030 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1289095/china-contextual-advertising-spending-market-size/ (last visited December 21, 2024)
Estimated market size of contextual advertising in China from 2022 to 2030 (in billion U.S. dollars) [Graph], Statista, January 31, 2023. [Online]. Available: https://www.statista.com/statistics/1289095/china-contextual-advertising-spending-market-size/
