A survey conducted in October 2021 among Chinese online audio users showed that over a half of respondents who paid for online audio content were in their 30s. Ximalaya and Lizhi were the leading online audio apps in China.
Share of online audio paying users in China as of October 2021, by age group
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iiMedia Research. (January 13, 2022). Share of online audio paying users in China as of October 2021, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1289036/china-paid-online-audio-user-age-distribution/
iiMedia Research. "Share of online audio paying users in China as of October 2021, by age group." Chart. January 13, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1289036/china-paid-online-audio-user-age-distribution/
iiMedia Research. (2022). Share of online audio paying users in China as of October 2021, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1289036/china-paid-online-audio-user-age-distribution/
iiMedia Research. "Share of Online Audio Paying Users in China as of October 2021, by Age Group." Statista, Statista Inc., 13 Jan 2022, https://www.statista.com/statistics/1289036/china-paid-online-audio-user-age-distribution/
iiMedia Research, Share of online audio paying users in China as of October 2021, by age group Statista, https://www.statista.com/statistics/1289036/china-paid-online-audio-user-age-distribution/ (last visited December 23, 2024)
Share of online audio paying users in China as of October 2021, by age group [Graph], iiMedia Research, January 13, 2022. [Online]. Available: https://www.statista.com/statistics/1289036/china-paid-online-audio-user-age-distribution/