According to a survey conducted in December 2021, over 80 percent of respondents from China stated that they were rather optimistic about the market outlook of the multi-channel network (MCN) industry in China. During the past few years, the MCN industry in China has been expanding robustly with a double-digit growth rate.
Future prospects of multi-channel network (MCN) market in China as of December 2021
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development in exchange for a percentage of the ad revenue from the channel.
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iiMedia Research. (December 28, 2021). Future prospects of multi-channel network (MCN) market in China as of December 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1288998/china-attitudes-towards-multi-channel-network-industry/
iiMedia Research. "Future prospects of multi-channel network (MCN) market in China as of December 2021." Chart. December 28, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1288998/china-attitudes-towards-multi-channel-network-industry/
iiMedia Research. (2021). Future prospects of multi-channel network (MCN) market in China as of December 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1288998/china-attitudes-towards-multi-channel-network-industry/
iiMedia Research. "Future Prospects of Multi-channel Network (Mcn) Market in China as of December 2021." Statista, Statista Inc., 28 Dec 2021, https://www.statista.com/statistics/1288998/china-attitudes-towards-multi-channel-network-industry/
iiMedia Research, Future prospects of multi-channel network (MCN) market in China as of December 2021 Statista, https://www.statista.com/statistics/1288998/china-attitudes-towards-multi-channel-network-industry/ (last visited December 22, 2024)
Future prospects of multi-channel network (MCN) market in China as of December 2021 [Graph], iiMedia Research, December 28, 2021. [Online]. Available: https://www.statista.com/statistics/1288998/china-attitudes-towards-multi-channel-network-industry/
