In 2021, Hive Media was the leading MCN agency in China, scoring 86.52 points in a comprehensive index evaluating the company's finance and resource strength, audience reach, and more. Dayu Network came at a close second with 86.39 points. Propelled by the rising influencer marketing and online video consumption, China's multi-channel networks (MCNs) market has been rapidly expanding in recent few years.
Leading multi-channel networks (MCNs) agencies in China in 2021
Index value, ranging from 0 to 100 with 100 being the best positive value, was calculated based on the company's financial strength, financing ability, resource strength, internet buzz, internet reach and trend, combined with the professional analysts' evaluation.
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development in exchange for a percentage of the ad revenue from the channel.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
iiMedia Research. (December 28, 2021). Leading multi-channel networks (MCNs) agencies in China in 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1288990/china-major-multi-channel-network-agencies/
iiMedia Research. "Leading multi-channel networks (MCNs) agencies in China in 2021." Chart. December 28, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1288990/china-major-multi-channel-network-agencies/
iiMedia Research. (2021). Leading multi-channel networks (MCNs) agencies in China in 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1288990/china-major-multi-channel-network-agencies/
iiMedia Research. "Leading Multi-channel Networks (Mcns) Agencies in China in 2021." Statista, Statista Inc., 28 Dec 2021, https://www.statista.com/statistics/1288990/china-major-multi-channel-network-agencies/
iiMedia Research, Leading multi-channel networks (MCNs) agencies in China in 2021 Statista, https://www.statista.com/statistics/1288990/china-major-multi-channel-network-agencies/ (last visited December 22, 2024)
Leading multi-channel networks (MCNs) agencies in China in 2021 [Graph], iiMedia Research, December 28, 2021. [Online]. Available: https://www.statista.com/statistics/1288990/china-major-multi-channel-network-agencies/
