In 2021, a total of 686 million yuan investments flew into the multi-channel network (MCN) market in China, down from the recent pinnacle of almost 1.9 billion yuan a year ago. By 2023, China's MCN market was forecasted to surpass 54 billion yuan.
Investment and financing amount into multi-channel network (MCN) industry in China from 2016 to 2021
(in million yuan)
One yuan equals approximately 0.16 U.S. dollars and 0.14 euros (as of February 2022).
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development in exchange for a percentage of the ad revenue from the channel.
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iiMedia Research. (December 28, 2021). Investment and financing amount into multi-channel network (MCN) industry in China from 2016 to 2021 (in million yuan) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1288983/china-multi-channel-network-market-investments/
iiMedia Research. "Investment and financing amount into multi-channel network (MCN) industry in China from 2016 to 2021 (in million yuan)." Chart. December 28, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1288983/china-multi-channel-network-market-investments/
iiMedia Research. (2021). Investment and financing amount into multi-channel network (MCN) industry in China from 2016 to 2021 (in million yuan). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1288983/china-multi-channel-network-market-investments/
iiMedia Research. "Investment and Financing Amount into Multi-channel Network (Mcn) Industry in China from 2016 to 2021 (in Million Yuan)." Statista, Statista Inc., 28 Dec 2021, https://www.statista.com/statistics/1288983/china-multi-channel-network-market-investments/
iiMedia Research, Investment and financing amount into multi-channel network (MCN) industry in China from 2016 to 2021 (in million yuan) Statista, https://www.statista.com/statistics/1288983/china-multi-channel-network-market-investments/ (last visited December 22, 2024)
Investment and financing amount into multi-channel network (MCN) industry in China from 2016 to 2021 (in million yuan) [Graph], iiMedia Research, December 28, 2021. [Online]. Available: https://www.statista.com/statistics/1288983/china-multi-channel-network-market-investments/
