Millions of Chinese internet users follow WeChat official accounts, the Chinese equivalent of Facebook pages, for useful news and product information. As of April 2021, about 76 percent of the KOL official accounts on WeChat were micro-influencers with an audience reach between 20,000 and 100,000 active users in China. Not many WeChat official accounts can achieve the mega influencer status which can reach to over one million active users.
Share of official accounts of key opinion leaders (KOLs) on WeChat in China as of April 2021, by active user size
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QuestMobile. (June 8, 2021). Share of official accounts of key opinion leaders (KOLs) on WeChat in China as of April 2021, by active user size [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1288546/china-follower-distribution-of-kol-official-accounts-on-wechat/
QuestMobile. "Share of official accounts of key opinion leaders (KOLs) on WeChat in China as of April 2021, by active user size." Chart. June 8, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1288546/china-follower-distribution-of-kol-official-accounts-on-wechat/
QuestMobile. (2021). Share of official accounts of key opinion leaders (KOLs) on WeChat in China as of April 2021, by active user size. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1288546/china-follower-distribution-of-kol-official-accounts-on-wechat/
QuestMobile. "Share of Official Accounts of Key Opinion Leaders (Kols) on Wechat in China as of April 2021, by Active User Size." Statista, Statista Inc., 8 Jun 2021, https://www.statista.com/statistics/1288546/china-follower-distribution-of-kol-official-accounts-on-wechat/
QuestMobile, Share of official accounts of key opinion leaders (KOLs) on WeChat in China as of April 2021, by active user size Statista, https://www.statista.com/statistics/1288546/china-follower-distribution-of-kol-official-accounts-on-wechat/ (last visited December 23, 2024)
Share of official accounts of key opinion leaders (KOLs) on WeChat in China as of April 2021, by active user size [Graph], QuestMobile, June 8, 2021. [Online]. Available: https://www.statista.com/statistics/1288546/china-follower-distribution-of-kol-official-accounts-on-wechat/
