For millions of Chinese users, WeChat is more than a messaging app. It is a multi-purpose social media offering the latest news and useful information. Many TV stations, radios, newspapers, and online news outlets have created a WeChat official account, similar to a Facebook brand page, to publish their content. In February 2023, the state-owned broadcaster China Central Television's business channel (CCTV-2) had the most influential official account on WeChat - "cctvyscji". Based on the total number of posts, the overall content performance, and the impact of its trending posts, "cctvyscji" scored 1018.3 points in the influence index on WeChat.
Leading official accounts on WeChat in February 2023, based on influence index
According to the original source, the influence index is based on the following metrics: the number of posts published by an official account and the performance of the published content (including the total views and likes, as well as the reach of its trending content).
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Newrank. (March 3, 2023). Leading official accounts on WeChat in February 2023, based on influence index [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1288136/wechat-most-influential-official-accounts/
Newrank. "Leading official accounts on WeChat in February 2023, based on influence index." Chart. March 3, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1288136/wechat-most-influential-official-accounts/
Newrank. (2023). Leading official accounts on WeChat in February 2023, based on influence index. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1288136/wechat-most-influential-official-accounts/
Newrank. "Leading Official Accounts on Wechat in February 2023, Based on Influence Index." Statista, Statista Inc., 3 Mar 2023, https://www.statista.com/statistics/1288136/wechat-most-influential-official-accounts/
Newrank, Leading official accounts on WeChat in February 2023, based on influence index Statista, https://www.statista.com/statistics/1288136/wechat-most-influential-official-accounts/ (last visited December 21, 2024)
Leading official accounts on WeChat in February 2023, based on influence index [Graph], Newrank, March 3, 2023. [Online]. Available: https://www.statista.com/statistics/1288136/wechat-most-influential-official-accounts/
