In a survey conducted in late 2023, around 83 percent of surveyed advertises in China expected to increase their company budget on social marketing. Short-form videos and live streaming were other desirable marketing formats, with 78 and 51 percent of marketers planning to invest more resources.
Major formats with marketing expenditure increase planned among Chinese advertisers in 2024
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36Kr. (December 20, 2023). Major formats with marketing expenditure increase planned among Chinese advertisers in 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1288078/china-marketing-budget-increment-allocation-by-ad-type/
36Kr. "Major formats with marketing expenditure increase planned among Chinese advertisers in 2024." Chart. December 20, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1288078/china-marketing-budget-increment-allocation-by-ad-type/
36Kr. (2023). Major formats with marketing expenditure increase planned among Chinese advertisers in 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1288078/china-marketing-budget-increment-allocation-by-ad-type/
36Kr. "Major Formats with Marketing Expenditure Increase Planned among Chinese Advertisers in 2024." Statista, Statista Inc., 20 Dec 2023, https://www.statista.com/statistics/1288078/china-marketing-budget-increment-allocation-by-ad-type/
36Kr, Major formats with marketing expenditure increase planned among Chinese advertisers in 2024 Statista, https://www.statista.com/statistics/1288078/china-marketing-budget-increment-allocation-by-ad-type/ (last visited December 22, 2024)
Major formats with marketing expenditure increase planned among Chinese advertisers in 2024 [Graph], 36Kr, December 20, 2023. [Online]. Available: https://www.statista.com/statistics/1288078/china-marketing-budget-increment-allocation-by-ad-type/
