As of May 2023, the Georgia Institute of Technology had the highest Facebook engagement rate of higher education institutions in the United States, with an engagement rate of 2.11 percent and over 807 thousand total interactions. Ranking in second place was the University of Iowa with over one million engagements and a social media engagement rate of 1.4 percent, followed by North Carolina Central University with an engagement rate of 1.55 percent and over 406 thousand total engagements on the social network.
Leading higher education institutions in the United States on Facebook as of May 2023, ranked by user engagement
According to the source: "We surveyed all D1 and D2 colleges and universities on social media between June 1, 2022 and May 31, 2023 on Facebook, Instagram, TikTok, and Twitter. Using this data and a weighted formula, we generated an overall engagement ranking for each school. The top-ranked colleges and universities on social media have high engagement rates with average or better audience size and posting volumes.
We define engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions. We used engagement rate by follower to measure engagement on Facebook, Instagram, and Twitter, which is defined as the total engagement divided by the number of followers. We used engagement rate by view to measure engagement on TikTok, which is defined as the total engagement divided by the number of views."
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Rival IQ. (August 22, 2023). Leading higher education institutions in the United States on Facebook as of May 2023, ranked by user engagement [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1287798/united-states-higher-education-institutions-facebook-user-engagement/
Rival IQ. "Leading higher education institutions in the United States on Facebook as of May 2023, ranked by user engagement." Chart. August 22, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1287798/united-states-higher-education-institutions-facebook-user-engagement/
Rival IQ. (2023). Leading higher education institutions in the United States on Facebook as of May 2023, ranked by user engagement. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1287798/united-states-higher-education-institutions-facebook-user-engagement/
Rival IQ. "Leading Higher Education Institutions in The United States on Facebook as of May 2023, Ranked by User Engagement." Statista, Statista Inc., 22 Aug 2023, https://www.statista.com/statistics/1287798/united-states-higher-education-institutions-facebook-user-engagement/
Rival IQ, Leading higher education institutions in the United States on Facebook as of May 2023, ranked by user engagement Statista, https://www.statista.com/statistics/1287798/united-states-higher-education-institutions-facebook-user-engagement/ (last visited August 25, 2024)
Leading higher education institutions in the United States on Facebook as of May 2023, ranked by user engagement [Graph], Rival IQ, August 22, 2023. [Online]. Available: https://www.statista.com/statistics/1287798/united-states-higher-education-institutions-facebook-user-engagement/