U.S. top universities Facebook engagement 2023

As of May 2023, the Georgia Institute of Technology had the highest Facebook engagement rate of higher education institutions in the United States, with an engagement rate of 2.11 percent and over 807 thousand total interactions. Ranking in second place was the University of Iowa with over one million engagements and a social media engagement rate of 1.4 percent, followed by North Carolina Central University with an engagement rate of 1.55 percent and over 406 thousand total engagements on the social network.

Leading higher education institutions in the United States on Facebook as of May 2023, ranked by user engagement

Characteristic	Total interactions (engagement)	Engagement rate in %
Georgia Institute of Technology	807,589	2.11
University of Iowa	1,048,836	1.4
North Carolina Central University	406,683	1.55
Tennessee State University	245,114	1.25
Michigan State University	541,968	0.58
Texas Christian University	432,800	0.63
University of South Carolina, Columbia	368,000	0.64
Marquette University	265,621	0.68
James Madison University	224,900	0.69
Tarleton State University	204,870	0.7

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Release date

August 2023

More information

Region

United States

Survey time period

June 1, 2022 and May 31, 2023

Special properties

interactions = reactions comments, shares

Supplementary notes

According to the source: "We surveyed all D1 and D2 colleges and universities on social media between June 1, 2022 and May 31, 2023 on Facebook, Instagram, TikTok, and Twitter. Using this data and a weighted formula, we generated an overall engagement ranking for each school. The top-ranked colleges and universities on social media have high engagement rates with average or better audience size and posting volumes.

We define engagement as measurable interaction on social media posts, including likes, comments, favorites, retweets, shares, and reactions. We used engagement rate by follower to measure engagement on Facebook, Instagram, and Twitter, which is defined as the total engagement divided by the number of followers. We used engagement rate by view to measure engagement on TikTok, which is defined as the total engagement divided by the number of views."

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