Chinese social network platform WeChat relies heavily on its home users for revenue growth. Other markets like Hong Kong, United States and Taiwan accounted for only seven percent of its in-app purchase revenue in December 2023. The messaging app developed by Tencent offers a wide range of functions from mobile payment to e-commerce to digital healthcare services.
Leading markets of Tencent's WeChat in December 2023, based on in-app purchase revenue share
Apple App Store and Google Play; IAP revenue reduced by platform fees and inclusive taxes; Apple App Store includes iPhone and iPad devices
Supplementary notes
The original source collects data from Apple App Store and Google Play only. Figures from various Chinese third-party app stores (e.g. Huawei AppGallery, Tencent My App, Oppo Software Store) are not included into the calculation, Thus, the market share of China is the minimum estimation.
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AppMagic. (March 10, 2024). Leading markets of Tencent's WeChat in December 2023, based on in-app purchase revenue share [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1287243/tencent-wechat-in-app-purchase-revenue-share-by-country/
AppMagic. "Leading markets of Tencent's WeChat in December 2023, based on in-app purchase revenue share." Chart. March 10, 2024. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1287243/tencent-wechat-in-app-purchase-revenue-share-by-country/
AppMagic. (2024). Leading markets of Tencent's WeChat in December 2023, based on in-app purchase revenue share. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1287243/tencent-wechat-in-app-purchase-revenue-share-by-country/
AppMagic. "Leading Markets of Tencent's Wechat in December 2023, Based on In-app Purchase Revenue Share." Statista, Statista Inc., 10 Mar 2024, https://www.statista.com/statistics/1287243/tencent-wechat-in-app-purchase-revenue-share-by-country/
AppMagic, Leading markets of Tencent's WeChat in December 2023, based on in-app purchase revenue share Statista, https://www.statista.com/statistics/1287243/tencent-wechat-in-app-purchase-revenue-share-by-country/ (last visited December 31, 2024)
Leading markets of Tencent's WeChat in December 2023, based on in-app purchase revenue share [Graph], AppMagic, March 10, 2024. [Online]. Available: https://www.statista.com/statistics/1287243/tencent-wechat-in-app-purchase-revenue-share-by-country/
