Digital ad revenue share forecast in Hong Kong 2026

Published by
Lai Lin Thomala,
May 14, 2024
According to forecasts, traditional non-digital ads would not prevail in Hong Kong's advertising industry, making up around less than 40 percent of the total revenue by 2026. Owing largely to the popularity of TV watching among Hong Kong consumers, growth of digital advertising there trailed behind mainland China.

Forecasted revenue share of digital and non-digital advertising in Hong Kong in 2026

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Release date

June 2022

Region

Hong Kong

Survey time period

as of June 2022

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E-mail and mobile advertising

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Social media advertising

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Video/display advertising and other formats

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Consumer behavior

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