According to a fall 2020 survey among Gen Z respondents worldwide, 66.3 percent of respondents said they would likely interact with business events on LinkedIn, while 66.1 percent said they would do so on Instagram. Email was cited by 59.2 percent of respondents, while 35.8 percent said they would interact with business events on YouTube.
Leading digital platforms and formats preferred by Gen Z in interacting with business events worldwide as of fall 2020
* 71 percent of survey respondents located in the United States, 29 percent located outside the United States. 27 percent of respondents between the ages of 21 and 24. 81.6 percent of respondents identify as female, 15.7 percent as male, and two percent as non-binary. Survey question: "On which platforms or digital formats would you likely interact with business events such as conferences, conventions, and other similar events?"
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Convene. (March 1, 2021). Leading digital platforms and formats preferred by Gen Z in interacting with business events worldwide as of fall 2020 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1285918/digital-platforms-gen-z-interact-business-events/
Convene. "Leading digital platforms and formats preferred by Gen Z in interacting with business events worldwide as of fall 2020." Chart. March 1, 2021. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1285918/digital-platforms-gen-z-interact-business-events/
Convene. (2021). Leading digital platforms and formats preferred by Gen Z in interacting with business events worldwide as of fall 2020. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1285918/digital-platforms-gen-z-interact-business-events/
Convene. "Leading Digital Platforms and Formats Preferred by Gen Z in Interacting with Business Events Worldwide as of Fall 2020." Statista, Statista Inc., 1 Mar 2021, https://www.statista.com/statistics/1285918/digital-platforms-gen-z-interact-business-events/
Convene, Leading digital platforms and formats preferred by Gen Z in interacting with business events worldwide as of fall 2020 Statista, https://www.statista.com/statistics/1285918/digital-platforms-gen-z-interact-business-events/ (last visited November 22, 2024)
Leading digital platforms and formats preferred by Gen Z in interacting with business events worldwide as of fall 2020 [Graph], Convene, March 1, 2021. [Online]. Available: https://www.statista.com/statistics/1285918/digital-platforms-gen-z-interact-business-events/
