The sales promotion-related media advertising expenditure in Japan increased by 3.4 percent in 2023 compared to the previous year. As a result, the sales promotion-related media advertising expenditure decreased to 1.67 trillion Japanese yen.
Year-on-year change of sales promotion-related media advertising expenditure in Japan from 2014 to 2023
sales promotional-related media advertising encompasses outdoor, transit, flyer, direct mail, free newspaper, point-of-purchase (POP), and event/exhibition/screen display advertising
Supplementary notes
*Since 2019, event advertising expenditures have been added to the estimates.
The source defines the growth rate as change from the previous year, with the previous year's result indexed at 100. Values have been modified accordingly.
100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024.
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Dentsu. (February 27, 2024). Year-on-year change of sales promotion-related media advertising expenditure in Japan from 2014 to 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1285702/japan-sales-promotion-media-advertising-expenditure-change/
Dentsu. "Year-on-year change of sales promotion-related media advertising expenditure in Japan from 2014 to 2023." Chart. February 27, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1285702/japan-sales-promotion-media-advertising-expenditure-change/
Dentsu. (2024). Year-on-year change of sales promotion-related media advertising expenditure in Japan from 2014 to 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1285702/japan-sales-promotion-media-advertising-expenditure-change/
Dentsu. "Year-on-year Change of Sales Promotion-related Media Advertising Expenditure in Japan from 2014 to 2023." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/1285702/japan-sales-promotion-media-advertising-expenditure-change/
Dentsu, Year-on-year change of sales promotion-related media advertising expenditure in Japan from 2014 to 2023 Statista, https://www.statista.com/statistics/1285702/japan-sales-promotion-media-advertising-expenditure-change/ (last visited November 22, 2024)
Year-on-year change of sales promotion-related media advertising expenditure in Japan from 2014 to 2023 [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/1285702/japan-sales-promotion-media-advertising-expenditure-change/
