According to a survey conducted by Rakuten Insight in South Korea in November 2023 on consumers holiday shopping behavior, roughly 69.82 percent of respondents aged over 55 years and older did holiday shopping because there were many sales going on during that time. This was the leading reason across all age groups. Another common reason was buying gifts for the holidays.
Common reasons to do holiday shopping in South Korea as of November 2023, by age
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Rakuten Insight. (December 4, 2023). Common reasons to do holiday shopping in South Korea as of November 2023, by age [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1285455/south-korea-reasons-for-holiday-shopping-by-age/
Rakuten Insight. "Common reasons to do holiday shopping in South Korea as of November 2023, by age." Chart. December 4, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1285455/south-korea-reasons-for-holiday-shopping-by-age/
Rakuten Insight. (2023). Common reasons to do holiday shopping in South Korea as of November 2023, by age. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1285455/south-korea-reasons-for-holiday-shopping-by-age/
Rakuten Insight. "Common Reasons to Do Holiday Shopping in South Korea as of November 2023, by Age." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1285455/south-korea-reasons-for-holiday-shopping-by-age/
Rakuten Insight, Common reasons to do holiday shopping in South Korea as of November 2023, by age Statista, https://www.statista.com/statistics/1285455/south-korea-reasons-for-holiday-shopping-by-age/ (last visited July 22, 2024)
Common reasons to do holiday shopping in South Korea as of November 2023, by age [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1285455/south-korea-reasons-for-holiday-shopping-by-age/