Reasons for doing holiday shopping South Korea 2023

Published by
Nina Jobst,
Dec 11, 2023
According to a survey conducted by Rakuten Insight in South Korea in November 2023 on consumers holiday shopping behavior, around 68.72 percent of respondents answered their reason for holiday shopping was that a lot of sales take place during that time. Only around 28.3 percent of respondents stated to go holiday shopping because they had to buy gifts for the holidays.

Common reasons to do holiday shopping in South Korea as of November 2023

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Release date

December 2023

Region

South Korea

Survey time period

November 9 to 30, 2023

Number of respondents

3,433 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Original question: "What are the main reasons for you to shop during the holiday shopping period?"

Up to three answers were possible.

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COVID-19 impact

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