According to a survey conducted by Rakuten Insight in South Korea in November 2023 on consumers holiday shopping behavior, close to 68 percent of respondents aged 35 to 44 years or older answered they preferred to mix both on- and offline shopping for holiday shopping. Overall, the younger generations tended to use only online shopping channels more often.
Preferred channels for holiday shopping in South Korea as of November 2023, by age group
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Rakuten Insight. (December 4, 2023). Preferred channels for holiday shopping in South Korea as of November 2023, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1285376/south-korea-holiday-shopping-channels-preference-by-age/
Rakuten Insight. "Preferred channels for holiday shopping in South Korea as of November 2023, by age group." Chart. December 4, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1285376/south-korea-holiday-shopping-channels-preference-by-age/
Rakuten Insight. (2023). Preferred channels for holiday shopping in South Korea as of November 2023, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1285376/south-korea-holiday-shopping-channels-preference-by-age/
Rakuten Insight. "Preferred Channels for Holiday Shopping in South Korea as of November 2023, by Age Group." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1285376/south-korea-holiday-shopping-channels-preference-by-age/
Rakuten Insight, Preferred channels for holiday shopping in South Korea as of November 2023, by age group Statista, https://www.statista.com/statistics/1285376/south-korea-holiday-shopping-channels-preference-by-age/ (last visited July 22, 2024)
Preferred channels for holiday shopping in South Korea as of November 2023, by age group [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1285376/south-korea-holiday-shopping-channels-preference-by-age/