According to a survey conducted by Rakuten Insight in South Korea in November 2023 on consumers holiday shopping behavior, close to 68 percent of respondents aged 35 to 44 years or older answered they preferred to mix both on- and offline shopping for holiday shopping. Overall, the younger generations tended to use only online shopping channels more often.
Preferred channels for holiday shopping in South Korea as of November 2023, by age group
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Rakuten Insight. (December 4, 2023). Preferred channels for holiday shopping in South Korea as of November 2023, by age group [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1285376/south-korea-holiday-shopping-channels-preference-by-age/
Rakuten Insight. "Preferred channels for holiday shopping in South Korea as of November 2023, by age group." Chart. December 4, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1285376/south-korea-holiday-shopping-channels-preference-by-age/
Rakuten Insight. (2023). Preferred channels for holiday shopping in South Korea as of November 2023, by age group. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1285376/south-korea-holiday-shopping-channels-preference-by-age/
Rakuten Insight. "Preferred Channels for Holiday Shopping in South Korea as of November 2023, by Age Group." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1285376/south-korea-holiday-shopping-channels-preference-by-age/
Rakuten Insight, Preferred channels for holiday shopping in South Korea as of November 2023, by age group Statista, https://www.statista.com/statistics/1285376/south-korea-holiday-shopping-channels-preference-by-age/ (last visited December 19, 2024)
Preferred channels for holiday shopping in South Korea as of November 2023, by age group [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1285376/south-korea-holiday-shopping-channels-preference-by-age/
