Holiday shopping channels preference South Korea 2023

Published by
Nina Jobst,
Dec 11, 2024
According to a survey conducted by Rakuten Insight in South Korea in November 2023, on consumers holiday shopping behavior, around 64.38 percent of respondents answered to shop both on- and offline. As online shopping has increased, especially during the last two years, around 24.85 percent of respondents stated to do their holiday shopping exclusively online.

Preferred channels for holiday shopping in South Korea as of November 2023

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Release date

December 2023

Region

South Korea

Survey time period

November 9 to 30, 2023

Number of respondents

3,433 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Original question: "Where did you shop/are you planning to shop during the holiday shopping season?"

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