Popular items when holiday shopping South Korea 2023, by age

Published by
Nina Jobst,
Dec 11, 2023
According to a survey conducted by Rakuten Insight in South Korea in November 2023, apparel and footwear were the most popular items when going holiday shopping across all age groups. In particular, respondents aged 25 and 34 years old shopped for this most often, with close to 78 percent of respondents answering that way.

Most popular items when going holiday shopping in South Korea as of November 2023, by age group

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Release date

December 2023

Region

South Korea

Survey time period

November 9 to 30, 2023

Number of respondents

3,435 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Multiple answer were possible.

Original question: "What items are you planning to buy/did you buy during the holiday shopping period?"

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