Popular items when holiday shopping South Korea 2023, by gender

Published by
Nina Jobst,
Dec 11, 2023
According to a survey conducted by Rakuten Insight in South Korea in November 2023, more than 78 percent of female respondents stated that they bought apparel and footwear when holiday shopping. Following were cosmetics and beauty products with more than 55 percent of female respondents in that survey answering that way. While apparel and footwear was the most popular category among men as well, the following were consumer electronics instead of cosmetics.

Most popular items when going holiday shopping in South Korea as of November 2023, by gender

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Release date

December 2023

Region

South Korea

Survey time period

November 9 to 30, 2023

Number of respondents

3,435 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Shopping for holiday such as Black Friday, 11.11., Christmas sales, New year's sales etc.

Multiple answers were possible.

Original question: "What items are you planning to buy/did you buy during the holiday shopping period?"

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