According to a survey conducted by Rakuten Insight in South Korea in November 2023 on holiday shopping, more than 65.6 percent of respondents aged 16 to 24 years old stated to be going holiday shopping. As the age increased, the willingness for holiday shopping declined, with only a little over half of respondents older than 55 years old stating to do some holiday shopping.
Share of consumers participating in holiday shopping in South Korea as of November 2023, by age group
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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Rakuten Insight. (December 4, 2023). Share of consumers participating in holiday shopping in South Korea as of November 2023, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1284992/south-korea-share-of-holiday-shoppers-by-age/
Rakuten Insight. "Share of consumers participating in holiday shopping in South Korea as of November 2023, by age group." Chart. December 4, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1284992/south-korea-share-of-holiday-shoppers-by-age/
Rakuten Insight. (2023). Share of consumers participating in holiday shopping in South Korea as of November 2023, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1284992/south-korea-share-of-holiday-shoppers-by-age/
Rakuten Insight. "Share of Consumers Participating in Holiday Shopping in South Korea as of November 2023, by Age Group." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1284992/south-korea-share-of-holiday-shoppers-by-age/
Rakuten Insight, Share of consumers participating in holiday shopping in South Korea as of November 2023, by age group Statista, https://www.statista.com/statistics/1284992/south-korea-share-of-holiday-shoppers-by-age/ (last visited August 24, 2024)
Share of consumers participating in holiday shopping in South Korea as of November 2023, by age group [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1284992/south-korea-share-of-holiday-shoppers-by-age/