During a September 2023 survey among business-to-business (B2B) and business-to-consumer (B2C) marketing professionals in 14 markets worldwide, 16 percent reported planning to leverage experiential marketing (i.e., to engage audiences with real-life pop-ups and events) for the first time in 2024. The same share of respondents mentioned influencer marketing.
Leading trends marketers planned to leverage for the first time in 2024 worldwide as of September 2023
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among B2B and B2C marketers in in Australia, Canada, Denmark, Finland, France, Germany, Japan, Luxembourg, Netherlands, Norway, Singapore, Sweden, the United Kingdom, and the United States
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HubSpot. (January 18, 2024). Leading trends marketers planned to leverage for the first time in 2024 worldwide as of September 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1284465/top-trends-marketers-plan-leverage-worldwide/
HubSpot. "Leading trends marketers planned to leverage for the first time in 2024 worldwide as of September 2023." Chart. January 18, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1284465/top-trends-marketers-plan-leverage-worldwide/
HubSpot. (2024). Leading trends marketers planned to leverage for the first time in 2024 worldwide as of September 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1284465/top-trends-marketers-plan-leverage-worldwide/
HubSpot. "Leading Trends Marketers Planned to Leverage for The First Time in 2024 Worldwide as of September 2023." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/1284465/top-trends-marketers-plan-leverage-worldwide/
HubSpot, Leading trends marketers planned to leverage for the first time in 2024 worldwide as of September 2023 Statista, https://www.statista.com/statistics/1284465/top-trends-marketers-plan-leverage-worldwide/ (last visited August 24, 2024)
Leading trends marketers planned to leverage for the first time in 2024 worldwide as of September 2023 [Graph], HubSpot, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/1284465/top-trends-marketers-plan-leverage-worldwide/