Open auction was the leading purchasing method of programmatic advertising inventory in Ukraine planned for the first half of 2023, as per 95 percent of the survey participants. By contrast, closed auction was the least preferred method.
Leading planned purchasing methods of programmatic advertising in Ukraine in 1st half 2023
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IAB Ukraine. (December 26, 2022). Leading planned purchasing methods of programmatic advertising in Ukraine in 1st half 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1283779/programmatic-ad-purchasing-methods-ukraine/
IAB Ukraine. "Leading planned purchasing methods of programmatic advertising in Ukraine in 1st half 2023." Chart. December 26, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1283779/programmatic-ad-purchasing-methods-ukraine/
IAB Ukraine. (2022). Leading planned purchasing methods of programmatic advertising in Ukraine in 1st half 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1283779/programmatic-ad-purchasing-methods-ukraine/
IAB Ukraine. "Leading Planned Purchasing Methods of Programmatic Advertising in Ukraine in 1st Half 2023." Statista, Statista Inc., 26 Dec 2022, https://www.statista.com/statistics/1283779/programmatic-ad-purchasing-methods-ukraine/
IAB Ukraine, Leading planned purchasing methods of programmatic advertising in Ukraine in 1st half 2023 Statista, https://www.statista.com/statistics/1283779/programmatic-ad-purchasing-methods-ukraine/ (last visited August 24, 2024)
Leading planned purchasing methods of programmatic advertising in Ukraine in 1st half 2023 [Graph], IAB Ukraine, December 26, 2022. [Online]. Available: https://www.statista.com/statistics/1283779/programmatic-ad-purchasing-methods-ukraine/