Planned programmatic ad purchasing methods in Ukraine 2024

Published by Statista Research Department, Oct 15, 2024

Open auction was the leading purchasing method of programmatic advertising inventory in Ukraine planned for the first half of 2024, as per 96 percent of the survey participants. By contrast, preferred deal was the least preferred method.

Leading planned purchasing methods of programmatic advertising in Ukraine in 1st half 2024

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Release date

January 2024

Region

Ukraine

Survey time period

2023

Number of respondents

27 respondents

Special properties

advertising market players

Method of interview

Online survey

Supplementary notes

The original question was worded by the source as follows: "Які види закупівель Programmatic ви здійснюєте у 2023 році і плануєте закупати у 2024?"

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