A survey conducted in April 2021 investigated what motivates individuals to purchase online arts and culture activities in the United States. According to the study, being interested in the content or the artist was the most popular reason for participating in paid online art activities in the U.S., with 58 percent of respondents indicating this motivation. Meanwhile, 52 percent of the survey sample answered that they paid for online cultural activities because the price was reasonable.
Main reasons why individuals paid for online arts and culture activities in the United States as of April 2021
individuals paying for online arts and cultural activities
Method of interview
Panel survey
Supplementary notes
*The survey combined a sample of 3,617 adult American respondents with responses by attendees of 532 cultural organizations in the United States (approximately 74,000 respondes). Please find here (page 16) detailed information on the sample size and the survey methodology.
The survey question was phrased by the source as follows: "You shared that you have paid for an online activity from an arts or culture organization over the past year. What made the activity appealing enough for you to pay to participate?".
Multiple answers were possible.
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Slover Linett Audience Research, & Yancey Consulting, & LaPlaca Cohen. (February 1, 2022). Main reasons why individuals paid for online arts and culture activities in the United States as of April 2021 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1283698/main-reasons-why-individuals-paid-online-arts-culture-activities-us/
Slover Linett Audience Research, und Yancey Consulting, und LaPlaca Cohen. "Main reasons why individuals paid for online arts and culture activities in the United States as of April 2021." Chart. February 1, 2022. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1283698/main-reasons-why-individuals-paid-online-arts-culture-activities-us/
Slover Linett Audience Research, Yancey Consulting, LaPlaca Cohen. (2022). Main reasons why individuals paid for online arts and culture activities in the United States as of April 2021. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1283698/main-reasons-why-individuals-paid-online-arts-culture-activities-us/
Slover Linett Audience Research, and Yancey Consulting, and LaPlaca Cohen. "Main Reasons Why Individuals Paid for Online Arts and Culture Activities in The United States as of April 2021." Statista, Statista Inc., 1 Feb 2022, https://www.statista.com/statistics/1283698/main-reasons-why-individuals-paid-online-arts-culture-activities-us/
Slover Linett Audience Research & Yancey Consulting & LaPlaca Cohen, Main reasons why individuals paid for online arts and culture activities in the United States as of April 2021 Statista, https://www.statista.com/statistics/1283698/main-reasons-why-individuals-paid-online-arts-culture-activities-us/ (last visited December 03, 2024)
Main reasons why individuals paid for online arts and culture activities in the United States as of April 2021 [Graph], Slover Linett Audience Research, & Yancey Consulting, & LaPlaca Cohen, February 1, 2022. [Online]. Available: https://www.statista.com/statistics/1283698/main-reasons-why-individuals-paid-online-arts-culture-activities-us/
