According to the survey results, in the first half of 2024, nearly 30 percent of Ukrainian advertising market players planned 51 to 74 percent of their programmatic advertising placements to be in the video format. Display ads would then account for a share of 26 to 49 percent. To compare, over 20 percent of the survey participants planned to use more than 75 percent of display ads in programmatic placements.
What is the video versus display share in your planned programmatic advertising placements?
The original question was phrased by the source as follows: "Який розподіл між
Display/Video у ваших Programmatic бюджетах?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Ukraine. (January 15, 2024). What is the video versus display share in your planned programmatic advertising placements? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1283635/video-vs-display-programmatic-advertising-share-ukraine/
IAB Ukraine. "What is the video versus display share in your planned programmatic advertising placements?." Chart. January 15, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1283635/video-vs-display-programmatic-advertising-share-ukraine/
IAB Ukraine. (2024). What is the video versus display share in your planned programmatic advertising placements?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1283635/video-vs-display-programmatic-advertising-share-ukraine/
IAB Ukraine. "What Is The Video versus Display Share in Your Planned Programmatic Advertising Placements?." Statista, Statista Inc., 15 Jan 2024, https://www.statista.com/statistics/1283635/video-vs-display-programmatic-advertising-share-ukraine/
IAB Ukraine, What is the video versus display share in your planned programmatic advertising placements? Statista, https://www.statista.com/statistics/1283635/video-vs-display-programmatic-advertising-share-ukraine/ (last visited November 21, 2024)
What is the video versus display share in your planned programmatic advertising placements? [Graph], IAB Ukraine, January 15, 2024. [Online]. Available: https://www.statista.com/statistics/1283635/video-vs-display-programmatic-advertising-share-ukraine/
