According to the survey results, in the first half of 2023, nearly one third of Ukrainian advertising market players planned 51 to 74 percent of their programmatic advertising placements to be in the video format, while display ads would account for a share of 26 to 49 percent. To compare, 16 percent of the survey participants planned to use more than 75 percent of display ads in programmatic placements.
What is the video versus display share in your planned programmatic advertising placements?
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The original question was phrased by the source as follows: "Який розподіл між
Display/Video у ваших Programmatic бюджетах?"
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IAB Ukraine. (December 26, 2022). What is the video versus display share in your planned programmatic advertising placements? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1283635/video-vs-display-programmatic-advertising-share-ukraine/
IAB Ukraine. "What is the video versus display share in your planned programmatic advertising placements?." Chart. December 26, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1283635/video-vs-display-programmatic-advertising-share-ukraine/
IAB Ukraine. (2022). What is the video versus display share in your planned programmatic advertising placements?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1283635/video-vs-display-programmatic-advertising-share-ukraine/
IAB Ukraine. "What Is The Video versus Display Share in Your Planned Programmatic Advertising Placements?." Statista, Statista Inc., 26 Dec 2022, https://www.statista.com/statistics/1283635/video-vs-display-programmatic-advertising-share-ukraine/
IAB Ukraine, What is the video versus display share in your planned programmatic advertising placements? Statista, https://www.statista.com/statistics/1283635/video-vs-display-programmatic-advertising-share-ukraine/ (last visited July 22, 2024)
What is the video versus display share in your planned programmatic advertising placements? [Graph], IAB Ukraine, December 26, 2022. [Online]. Available: https://www.statista.com/statistics/1283635/video-vs-display-programmatic-advertising-share-ukraine/
