In 2021, 97 percent of surveyed Ukrainian advertising market players responded to use programmatic platforms most frequently for video ads. Display ads was the second most popular format, as per 87 percent of the survey respondents.
For which advertising formats do you use programmatic platforms?
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Ukraine. (December 15, 2021). For which advertising formats do you use programmatic platforms? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1283521/popular-formats-for-programmatic-advertising-ukraine/
IAB Ukraine. "For which advertising formats do you use programmatic platforms?." Chart. December 15, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1283521/popular-formats-for-programmatic-advertising-ukraine/
IAB Ukraine. (2021). For which advertising formats do you use programmatic platforms?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1283521/popular-formats-for-programmatic-advertising-ukraine/
IAB Ukraine. "For Which Advertising Formats Do You Use Programmatic Platforms?." Statista, Statista Inc., 15 Dec 2021, https://www.statista.com/statistics/1283521/popular-formats-for-programmatic-advertising-ukraine/
IAB Ukraine, For which advertising formats do you use programmatic platforms? Statista, https://www.statista.com/statistics/1283521/popular-formats-for-programmatic-advertising-ukraine/ (last visited July 22, 2024)
For which advertising formats do you use programmatic platforms? [Graph], IAB Ukraine, December 15, 2021. [Online]. Available: https://www.statista.com/statistics/1283521/popular-formats-for-programmatic-advertising-ukraine/