The Chinese fashion e-commerce giant SHEIN Group has surged to prominence. Founded in 2008 as ZZKKO, it quickly evolved into the world's largest fashion retailer by 2022. Its app boasted around 262 million app downloads worldwide in 2023.
Faster and cheaper
The online-only fast-fashion company has a unique business model. Enabled by algorithms and data analytic, its swift production and fashion trend prediction abilities have set it apart in the fast fashion e-commerce world. Its algorithm-driven supply chain enables it to reduce the production time to seven days and offer thousands of new items to its site every week at much lower price levels than its competitors.
Behind the low-price tags
The fashion retailer also collaborates with numerous fashion bloggers to harness platforms like TikTok and Instagram. Combined with its adept use of social media marketing, SHEIN achieved a staggering 20 billion U.S. dollars in gross merchandise value in 2021. Despite its rapid growth and popularity, SHEIN's reputation is marred by a barrage of controversies, ranging from labor rights violations, trademark disputes, environmental concerns, to health and safety issues.
Number of app downloads of SHEIN-Fashion Shopping Online worldwide from 2015 to YTD 2024
(in millions)
Characteristic
Number of downloads in millions
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AppMagic. (July 3, 2024). Number of app downloads of SHEIN-Fashion Shopping Online worldwide from 2015 to YTD 2024 (in millions) [Graph]. In Statista. Retrieved August 04, 2024, from https://www.statista.com/statistics/1283317/shein-group-number-of-app-downloads-worldwide/
AppMagic. "Number of app downloads of SHEIN-Fashion Shopping Online worldwide from 2015 to YTD 2024 (in millions)." Chart. July 3, 2024. Statista. Accessed August 04, 2024. https://www.statista.com/statistics/1283317/shein-group-number-of-app-downloads-worldwide/
AppMagic. (2024). Number of app downloads of SHEIN-Fashion Shopping Online worldwide from 2015 to YTD 2024 (in millions). Statista. Statista Inc.. Accessed: August 04, 2024. https://www.statista.com/statistics/1283317/shein-group-number-of-app-downloads-worldwide/
AppMagic. "Number of App Downloads of Shein-fashion Shopping Online Worldwide from 2015 to Ytd 2024 (in Millions)." Statista, Statista Inc., 3 Jul 2024, https://www.statista.com/statistics/1283317/shein-group-number-of-app-downloads-worldwide/
AppMagic, Number of app downloads of SHEIN-Fashion Shopping Online worldwide from 2015 to YTD 2024 (in millions) Statista, https://www.statista.com/statistics/1283317/shein-group-number-of-app-downloads-worldwide/ (last visited August 04, 2024)
Number of app downloads of SHEIN-Fashion Shopping Online worldwide from 2015 to YTD 2024 (in millions) [Graph], AppMagic, July 3, 2024. [Online]. Available: https://www.statista.com/statistics/1283317/shein-group-number-of-app-downloads-worldwide/
