According to a survey conducted in May 2021 among consumers worldwide, 41 percent of respondents aged 18 to 25 said they made purchases through social media channels, compared to 22 percent of consumers aged 46 and older. Voice assistant-accompanied purchases were cited by 15 percent of respondents aged 18-25 and three percent aged 46 and older, while 11 percent of 18-25 respondents and one percent of 46+ respondents said they used virtual reality headsets when shopping.
Distribution of consumers using emerging channels when making purchases worldwide as of May 2021, by age group
Survey respondents located in the United States, Canada, Mexico, Brazil, Chile, South Africa, Sweden, United Kingdom, Italy, Ireland, France, Spain, Turkey, Switzerland, Denmark, Portugal, Japan, India, and China.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deloitte. (October 19, 2021). Distribution of consumers using emerging channels when making purchases worldwide as of May 2021, by age group [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1282786/consumers-emerging-channels-shopping-age-group/
Deloitte. "Distribution of consumers using emerging channels when making purchases worldwide as of May 2021, by age group ." Chart. October 19, 2021. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1282786/consumers-emerging-channels-shopping-age-group/
Deloitte. (2021). Distribution of consumers using emerging channels when making purchases worldwide as of May 2021, by age group . Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1282786/consumers-emerging-channels-shopping-age-group/
Deloitte. "Distribution of Consumers Using Emerging Channels When Making Purchases Worldwide as of May 2021, by Age Group ." Statista, Statista Inc., 19 Oct 2021, https://www.statista.com/statistics/1282786/consumers-emerging-channels-shopping-age-group/
Deloitte, Distribution of consumers using emerging channels when making purchases worldwide as of May 2021, by age group Statista, https://www.statista.com/statistics/1282786/consumers-emerging-channels-shopping-age-group/ (last visited January 02, 2025)
Distribution of consumers using emerging channels when making purchases worldwide as of May 2021, by age group [Graph], Deloitte, October 19, 2021. [Online]. Available: https://www.statista.com/statistics/1282786/consumers-emerging-channels-shopping-age-group/
