According to a survey carried out in April 2021 among C-suite executives from global companies in the U.S., UK, France, Japan, and the Netherlands, 43 percent of respondents said they were investing in hybrid experiences to make offerings more innovative and to increase the personalization of their products and services. The goal of helping people feel more connected was cited by 40 percent of respondents, while 38 percent said they aimed to offer more inclusive experiences.
Reasons for investing in hybrid (physical and digital) marketing experiences according to executives worldwide as of April 2021
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Reasons for investing in hybrid (physical and digital) marketing experiences according to executives worldwide as of April 2021
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C-suite executives from global companies in the United States, United Kingdom, France, Japan, and the Netherlands.
Supplementary notes
Survey respondents were located in the United States, United Kingdom, France, Japan, and the Netherlands. All surveyed businesses (outside of the public sector) with at least 500 million U.S. dollars in annual revenues, 73 percent with over one billion U.S. dollars.
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Deloitte. (October 19, 2021). Reasons for investing in hybrid (physical and digital) marketing experiences according to executives worldwide as of April 2021 [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1282780/reasons-invest-hybrid-experiences/
Deloitte. "Reasons for investing in hybrid (physical and digital) marketing experiences according to executives worldwide as of April 2021." Chart. October 19, 2021. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1282780/reasons-invest-hybrid-experiences/
Deloitte. (2021). Reasons for investing in hybrid (physical and digital) marketing experiences according to executives worldwide as of April 2021. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1282780/reasons-invest-hybrid-experiences/
Deloitte. "Reasons for Investing in Hybrid (Physical and Digital) Marketing Experiences According to Executives Worldwide as of April 2021." Statista, Statista Inc., 19 Oct 2021, https://www.statista.com/statistics/1282780/reasons-invest-hybrid-experiences/
Deloitte, Reasons for investing in hybrid (physical and digital) marketing experiences according to executives worldwide as of April 2021 Statista, https://www.statista.com/statistics/1282780/reasons-invest-hybrid-experiences/ (last visited March 13, 2025)
Reasons for investing in hybrid (physical and digital) marketing experiences according to executives worldwide as of April 2021 [Graph], Deloitte, October 19, 2021. [Online]. Available: https://www.statista.com/statistics/1282780/reasons-invest-hybrid-experiences/
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