Reasons for investing in hybrid marketing experiences worldwide 2021

Published by
J. G. Navarro,
Jan 6, 2023
According to a survey carried out in April 2021 among C-suite executives from global companies in the U.S., UK, France, Japan, and the Netherlands, 43 percent of respondents said they were investing in hybrid experiences to make offerings more innovative and to increase the personalization of their products and services. The goal of helping people feel more connected was cited by 40 percent of respondents, while 38 percent said they aimed to offer more inclusive experiences.

Reasons for investing in hybrid (physical and digital) marketing experiences according to executives worldwide as of April 2021

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Release date

October 2021

Region

North America, Asia, Europe

Survey time period

April 2021

Number of respondents

1,099 respondents

Special properties

C-suite executives from global companies in the United States, United Kingdom, France, Japan, and the Netherlands.

Supplementary notes

Survey respondents were located in the United States, United Kingdom, France, Japan, and the Netherlands. All surveyed businesses (outside of the public sector) with at least 500 million U.S. dollars in annual revenues, 73 percent with over one billion U.S. dollars.

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Overview

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Online and hybrid events

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Digital tools and tech

4

Marketer and attendee perspectives

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Virtual event marketing
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