Leading Instagram influencers categories in the U.S. 2021

Published by Statista Research Department, Dec 10, 2024
In 2021, the leading content category of Instagram influencers in the United States was lifestyle, with 15.25 percent of influencers producing content focusing on it. Music followed with 10.96 percent of influencers focusing on it, while family rounded out the top three with 8.24 percent.

Leading categories of Instagram influencers in the United States in 2021

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Release date

July 2022

Region

United States

Survey time period

2021

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

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