Leading Instagram influencers categories in the U.S. 2021

Published by Statista Research Department, Feb 20, 2024
In 2021, the leading content category of Instagram influencers in the United States was lifestyle, with 15.25 percent of influencers producing content focusing on it. Music followed with 10.96 percent of influencers focusing on it, while family rounded out the top three with 8.24 percent.

Leading categories of Instagram influencers in the United States in 2021

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

July 2022

Region

United States

Survey time period

2021

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Influencer marketing in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Influencer marketing in the United States

Overview

7

Budget & costs

5

Doing business

8

Market leaders

7

Spotlight: TikTok influencer marketing

8

Consumer perspective

8

Further related statistics

1

Further Content: You might find this interesting as well

Statistics

Topics

Influencer marketing in SwedenInfluencer marketing in EuropeAdvertising in the NordicsInfluencer marketing in FranceInfluencer marketing in Italy
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.