Reasons not to buy mobile apps in Taiwan 2021

Published by
Lai Lin Thomala,
Dec 5, 2022
In a survey conducted in September 2021 by Rakuten Insight in Taiwan on reasons not to purchase applications, 63 percent of respondents said that the free version already had all the functions they needed. Another 29 percent of respondents thought that apps should not cost money.

Reasons not to pay for mobile applications in Taiwan as of September 2021

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Release date

November 2021

Region

Taiwan

Survey time period

September 9 to 30, 2021

Number of respondents

6,548 respondents

Age group

16 years and older

Special properties

among 4,129 female and 2,419 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: "Why do you not purchase any apps?"

Only among respondents who had not purchased any apps before.

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