Mobile app purchase experience in Hong Kong 2021

Published by
Lai Lin Thomala,
Dec 5, 2022
According to a survey conducted by Rakuten Insight in September 2021, about 54 percent of the respondents in Hong Kong had not purchased an app before. A majority of such respondents stated that the free version of the app has everything they need.

Share of respondents who purchased smartphone apps in Hong Kong as of September 2021

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Release date

November 2021

Region

Hong Kong

Survey time period

September 9 to 30, 2021

Number of respondents

4,227 respondents

Age group

16 years and older

Special properties

among 2,664 female and 1,613 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: "Have you purchased an app before?"

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