Sales value of D2C market in China 2015-2024

Published by
Xin Ou,
Mar 1, 2024
China's D2C (direct-to-consumer) market has grown significantly in the past years and exceeded 63 billion yuan in 2019. Owing to China's favorable policies and the rise of social commerce, the market is expected to maintain its robust growth and reach 122 billion yuan by 2024.

Value of direct-to-consumer (D2C) market in China from 2015 to 2019 with forecasts until 2024 (in billion yuan)

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Release date

October 2020

Region

China

Survey time period

2015 to 2019

Supplementary notes

*Estimate.

One yuan equals to approximately 0.13 euros and 0.16 U.S. dollars (as of November 2021).

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