In a survey conducted in September 2021 by Rakuten Insight in South Korea, roughly half of respondents aged 25 to 34 years old answered that they never bought any apps because the free version of the same app had every function they needed. This, together with not minding seeing ads when using applications, was the most common reason for not purchasing apps across all age groups.
Reasons for not buying any mobile applications in South Korea as of September 2021, by age group
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Rakuten Insight. (November 24, 2021). Reasons for not buying any mobile applications in South Korea as of September 2021, by age group [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1279944/south-korea-reasons-to-not-purchase-apps-by-age/
Rakuten Insight. "Reasons for not buying any mobile applications in South Korea as of September 2021, by age group." Chart. November 24, 2021. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1279944/south-korea-reasons-to-not-purchase-apps-by-age/
Rakuten Insight. (2021). Reasons for not buying any mobile applications in South Korea as of September 2021, by age group. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1279944/south-korea-reasons-to-not-purchase-apps-by-age/
Rakuten Insight. "Reasons for Not Buying Any Mobile Applications in South Korea as of September 2021, by Age Group." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1279944/south-korea-reasons-to-not-purchase-apps-by-age/
Rakuten Insight, Reasons for not buying any mobile applications in South Korea as of September 2021, by age group Statista, https://www.statista.com/statistics/1279944/south-korea-reasons-to-not-purchase-apps-by-age/ (last visited November 23, 2024)
Reasons for not buying any mobile applications in South Korea as of September 2021, by age group [Graph], Rakuten Insight, November 24, 2021. [Online]. Available: https://www.statista.com/statistics/1279944/south-korea-reasons-to-not-purchase-apps-by-age/
