D2C market size in India 2015-2025

In India, the total addressable direct-to-consumer (D2C) market is expected to grow by over 15 times from 2015 to 2025. In 2020, the total addressable D2C market was valued at 33.1 billion U.S. dollars. By 2025, the total addressable D2C market is forecast to grow almost threefold and reach 100 billion U.S. dollars, with fashion and accessories leading as one of the largest D2C segments in India.

Emergence of D2C market

The Indian retail sector is experiencing a transformation, surpassing the boundaries between online and offline shopping. Additionally, the D2C channel is fueled by its capacity to easily meet the demands of both customers and businesses. The beauty and personal care segment observed the highest e-commerce order volume in 2022. In the previous two years, there has been a significant transition online, supported by the influx of digital channels for everything from e-commerce to connecting with digital media, developing brands, etc.

Future of D2C brands

There is an opportunity for established businesses to grow and more new firms to join the D2C revolution in India, where it is predicted that the total addressable market would exceed 100 billion U.S. dollars by 2025. The rise in the D2C segment is evident, as branded websites exponentially grew by more than 80 percent in 2022. The implementation of an omnichannel market presence is one of the key elements that will distinguish D2C brands from the other platforms.