In 2020, Quorn was the leading meat substitute brand in Western Europe with a market share of approximately 16.7 percent. The brand Linda McCartney had a market share of nearly 3.9 percent. The meat substitute market in Western Europe saw a 17 percent growth rate in 2020.
Market share of the leading meat substitute brands in Western Europe in 2020
Characteristic
Market share
The Vegetarian Butcher
1.1%
Linda McCartney
3.9%
Garden Gourmet
4.9%
Rügenwalder Mühle
5%
Quorn
16.7%
0%2.5%5%7.5%10%12.5%15%17.5%20%
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RBC Capital Markets. (May 12, 2021). Market share of the leading meat substitute brands in Western Europe in 2020 [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/1278538/market-share-of-the-leading-meat-substitute-brands-in-western-europe/
RBC Capital Markets. "Market share of the leading meat substitute brands in Western Europe in 2020." Chart. May 12, 2021. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/1278538/market-share-of-the-leading-meat-substitute-brands-in-western-europe/
RBC Capital Markets. (2021). Market share of the leading meat substitute brands in Western Europe in 2020. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/1278538/market-share-of-the-leading-meat-substitute-brands-in-western-europe/
RBC Capital Markets. "Market Share of The Leading Meat Substitute Brands in Western Europe in 2020." Statista, Statista Inc., 12 May 2021, https://www.statista.com/statistics/1278538/market-share-of-the-leading-meat-substitute-brands-in-western-europe/
RBC Capital Markets, Market share of the leading meat substitute brands in Western Europe in 2020 Statista, https://www.statista.com/statistics/1278538/market-share-of-the-leading-meat-substitute-brands-in-western-europe/ (last visited April 02, 2025)
Market share of the leading meat substitute brands in Western Europe in 2020 [Graph], RBC Capital Markets, May 12, 2021. [Online]. Available: https://www.statista.com/statistics/1278538/market-share-of-the-leading-meat-substitute-brands-in-western-europe/
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