Farfetch marketing expenses 2018-2022

In 2022, Farfetch reported demand generation (marketing) expenses of over 272 million U.S. dollars. A year earlier, the respective figure was approximately 292 million dollars.

Farfetch brand profile

Farfetch is a UK-based online retailer of luxury fashion. The company was founded in 2007 and has rapidly expanded its product portfolio and global operations. In the first quarter of 2023, the number of Farfetch users worldwide reached nearly four million. Some of the main contributors to the success and growing global revenue of Farfetch are the company’s acquisitions of New Guards and Stadium Goods, its strong focus on the Asian market, and its partnerships with local retail heavyweights. Star-studded marketing campaigns featuring the likes of Kim Cattrall and Ashton Kutcher also visibly boosted interest in the platform and its offerings in 2022.

Pre-owned luxury

In addition to carrying popular luxury brands such as Gucci and Versace, Farfetch also offers high-end fashion and jewelry from smaller boutiques on its platforms. Not only that, but the marketplace also provides a re-sale and restoration service and recently introduced pre-owned items to its repertoire, making high-end brands more affordable to shoppers with a smaller budget. In the United Kingdom, when it comes to second-hand apparel online shop users, Farfetch’s brand awareness stood at 28 percent in 2022.