Gender distribution of Mango TV new users in China 2021
In June 2021, the mobile app of Mango TV had amassed about 209 million of monthly active users in China. Almost 74 percent of Mango TV's newly acquired users in that month were females. The Chinese subscription video-on-demand (SVOD) service provider offers exclusive reality shows which have gained immense popularity among female TV audience, such as Sisters Who Make Waves and Your Face Sounds Familiar.