The Chinese online video market is dominated by three players - Tencent Video, iQiyi, and Youku Tudou. In terms of day seven retention ratio, Tencent Video was the most successful platform, achieving that 56.7 percent of paying users and 47.4 percent of non-paying users still use the app after seven days of installation. The user rentention ratio reflects the quality level of an app or a platform and user experience.
7-day user retention ratio of selected video apps in China as of March 2021, by user type
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QuestMobile. (April 27, 2021). 7-day user retention ratio of selected video apps in China as of March 2021, by user type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1277909/china-7-day-user-retention-ratio-of-selected-video-apps/
QuestMobile. "7-day user retention ratio of selected video apps in China as of March 2021, by user type." Chart. April 27, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1277909/china-7-day-user-retention-ratio-of-selected-video-apps/
QuestMobile. (2021). 7-day user retention ratio of selected video apps in China as of March 2021, by user type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1277909/china-7-day-user-retention-ratio-of-selected-video-apps/
QuestMobile. "7-day User Retention Ratio of Selected Video Apps in China as of March 2021, by User Type." Statista, Statista Inc., 27 Apr 2021, https://www.statista.com/statistics/1277909/china-7-day-user-retention-ratio-of-selected-video-apps/
QuestMobile, 7-day user retention ratio of selected video apps in China as of March 2021, by user type Statista, https://www.statista.com/statistics/1277909/china-7-day-user-retention-ratio-of-selected-video-apps/ (last visited December 22, 2024)
7-day user retention ratio of selected video apps in China as of March 2021, by user type [Graph], QuestMobile, April 27, 2021. [Online]. Available: https://www.statista.com/statistics/1277909/china-7-day-user-retention-ratio-of-selected-video-apps/
