Video app 7-day user retention ratio in China 2021, by selected brand
The Chinese online video market is dominated by three players - Tencent Video, iQiyi, and Youku Tudou. In terms of day seven retention ratio, Tencent Video was the most successful platform, achieving that 56.7 percent of paying users and 47.4 percent of non-paying users still use the app after seven days of installation. The user rentention ratio reflects the quality level of an app or a platform and user experience.