In the first six months of 2021, about 21.8 percent of China's total online physical goods sales were made through live commerce, growing nine-fold compared to 2018. Live commerce, also known as livestreaming e-commerce, is one of China's latest e-commerce trends and was estimated to generate around two trillion yuan in 2021.
Share of livestreaming commerce in online physical goods retail sales in China from 2018 to 1st half of 2021
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Fastdata. (January 14, 2022). Share of livestreaming commerce in online physical goods retail sales in China from 2018 to 1st half of 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1277802/china-live-commerce-share-of-online-physical-goods-retail/
Fastdata. "Share of livestreaming commerce in online physical goods retail sales in China from 2018 to 1st half of 2021." Chart. January 14, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1277802/china-live-commerce-share-of-online-physical-goods-retail/
Fastdata. (2022). Share of livestreaming commerce in online physical goods retail sales in China from 2018 to 1st half of 2021. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1277802/china-live-commerce-share-of-online-physical-goods-retail/
Fastdata. "Share of Livestreaming Commerce in Online Physical Goods Retail Sales in China from 2018 to 1st Half of 2021." Statista, Statista Inc., 14 Jan 2022, https://www.statista.com/statistics/1277802/china-live-commerce-share-of-online-physical-goods-retail/
Fastdata, Share of livestreaming commerce in online physical goods retail sales in China from 2018 to 1st half of 2021 Statista, https://www.statista.com/statistics/1277802/china-live-commerce-share-of-online-physical-goods-retail/ (last visited December 23, 2024)
Share of livestreaming commerce in online physical goods retail sales in China from 2018 to 1st half of 2021 [Graph], Fastdata, January 14, 2022. [Online]. Available: https://www.statista.com/statistics/1277802/china-live-commerce-share-of-online-physical-goods-retail/
