An August 2021 survey of internet users in leading online markets found that 45 percent of adults in China thought that celebrities, sports stars and influencers were effective at promoting foodstuffs. The United Arab Emirates ranked second, amounting to a share of 40 percent of respondents. Moreover, only 12 percent of the interviewees found food influencers effective in Denmark.
Effectiveness of food influencers according to internet users worldwide as of August 2021
Original question: "Thinking about celebrities, sports stars and influencers endorsing products and service, what type of product or service do you think they are most effective at promoting? Please select all that apply. (% of global consumers in 17 markets)"
The source provides the following information about the methodology: "The data is based on the interviews of adults aged 18 and over in 17 markets with sample sizes varying between 509 and 2,124 for each market. All interviews were conducted online in August 2021. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples."
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YouGov. (October 11, 2021). Effectiveness of food influencers according to internet users worldwide as of August 2021 [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1277331/effectiveness-food-influencers-worldwide/
YouGov. "Effectiveness of food influencers according to internet users worldwide as of August 2021." Chart. October 11, 2021. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1277331/effectiveness-food-influencers-worldwide/
YouGov. (2021). Effectiveness of food influencers according to internet users worldwide as of August 2021. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1277331/effectiveness-food-influencers-worldwide/
YouGov. "Effectiveness of Food Influencers According to Internet Users Worldwide as of August 2021." Statista, Statista Inc., 11 Oct 2021, https://www.statista.com/statistics/1277331/effectiveness-food-influencers-worldwide/
YouGov, Effectiveness of food influencers according to internet users worldwide as of August 2021 Statista, https://www.statista.com/statistics/1277331/effectiveness-food-influencers-worldwide/ (last visited December 20, 2024)
Effectiveness of food influencers according to internet users worldwide as of August 2021 [Graph], YouGov, October 11, 2021. [Online]. Available: https://www.statista.com/statistics/1277331/effectiveness-food-influencers-worldwide/
