During a 2020 survey carried out among marketers in the United States, the top reason given for using livestream marketing was "achieving deeper interaction with the audience," named by 78 percent of respondents. This was followed by "making videos more accessible" and "adding human element to digital marketing," with 66 percent and 59 percent, respectively.
Reasons for using livestream marketing in the United States as of December 2020
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Bertelsmann (BDMI). (December 15, 2020). Reasons for using livestream marketing in the United States as of December 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1277231/reasons-livestream-marketing-use-usa/
Bertelsmann (BDMI). "Reasons for using livestream marketing in the United States as of December 2020." Chart. December 15, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1277231/reasons-livestream-marketing-use-usa/
Bertelsmann (BDMI). (2020). Reasons for using livestream marketing in the United States as of December 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1277231/reasons-livestream-marketing-use-usa/
Bertelsmann (BDMI). "Reasons for Using Livestream Marketing in The United States as of December 2020." Statista, Statista Inc., 15 Dec 2020, https://www.statista.com/statistics/1277231/reasons-livestream-marketing-use-usa/
Bertelsmann (BDMI), Reasons for using livestream marketing in the United States as of December 2020 Statista, https://www.statista.com/statistics/1277231/reasons-livestream-marketing-use-usa/ (last visited December 22, 2024)
Reasons for using livestream marketing in the United States as of December 2020 [Graph], Bertelsmann (BDMI), December 15, 2020. [Online]. Available: https://www.statista.com/statistics/1277231/reasons-livestream-marketing-use-usa/
