Reasons for using livestream marketing in the U.S. 2020

Published by Statista Research Department, Dec 10, 2024
During a 2020 survey carried out among marketers in the United States, the top reason given for using livestream marketing was "achieving deeper interaction with the audience," named by 78 percent of respondents. This was followed by "making videos more accessible" and "adding human element to digital marketing," with 66 percent and 59 percent, respectively.

Reasons for using livestream marketing in the United States as of December 2020

CharacteristicShare of respondents
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Showing entries 1 to 9 (9 entries in total)
Statistic: Reasons for using livestream marketing in the United States as of December 2020

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Source

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Release date

December 2020

Region

United States

Survey time period

December 2020

Special properties

among marketers

Supplementary notes

The source does not provide information about the methodology of the survey. The date provided as date of survey is the release date.

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